Master AI Content Creation:
Three Online Classes in
AI Content Generation

Tailored for Professional Writers


Practical, ethical and real-world strategies to integrate AI content generation into your writing workflow. 
Created by a professional writer,
FOR professional writers.


How Did I Go From Tech Writer To AI Strategies Class Presenter?

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In 2023 and 2024, I had a very harsh introduction to AI content generation:

  • One client warned me not to use it or I'd be fired.  That client insisted on testing all my submitted content in case it might be AI generated, and I ended up having to re-write a lot of non-AI generated content.  What a waste of time!
  • Another client insisted that I use AI to try to salvage a project which was over-budget and out of time.  We threw every AI tool we could think to use at that project, to no avail.  It was already too late to save the project.

Those two projects together could have convinced anyone that AI was a giant waste of time, and/or an unacceptable risk.  But I refused to consider those experiences a waste of effort.  Instead, I dug into AI content generation, and learned how to use it constructively, effectively, and ethically.  And now I'm sharing that information with as many other professional writers as I possibly can.

Over the past six months, I've had the privilege of teaching AI content generation classes to select groups of freelance writers and editors.  Their feedback, both positive and "constructive", has helped me polish the class structure and content.  That by itself was quite the learning curve, and I was fortunate to have students who were willing to share with me what they liked about those classes, and what I could do better.  Now, after a lot of revisions and polishing and further testing, I'm making these classes available to a wider audience.


Class List

Class Description and Top Five Things You'll Learn In Each Class

I'm offering three separate classes that all work together, to give you the tools, the understanding, and the skillset to optimize AI content creation in your daily work.

Class 1: The Good, the Bad and the Ugly of AI Content Creation - Understand how AI tools work, their strengths and limitations, and how to make them work for you.

  • How AI content generation really works — and how it's different from just using search engines
  • The Prime Directive for using AI at work
  • Three Golden Rules for when to use AI — and when to write it yourself (plus a handy in-between strategy)
  • How to write prompts that get precise, professional results (even when the goalposts move)
  • The most common AI pitfalls — and how to avoid them like a pro


Class 2: Tapping Into the Magic of AI: Follow a hypothetical freelancer during her workday, to see how she uses AI tools for varied writing assignments.

  • 7 real-world writing assignments, walked through step-by-step with AI
  • Free tools vs. paid platforms — how to choose the right one for your workflow
  • How to keep control of your content while letting AI help
  • Finding the Goldilocks balance between time-consuming human input vs. “just let AI do it”
  • Matching client voice and brand on your first AI draft — consistently


Class 3: Legal & Ethical Issues in AI Content Creation: We've heard about some of the issues with using AI.  Learn the details, and how to protect yourself, your client, your end user and your reputation, while still reaping the benefits of AI content generation.

  • The Top 20 legal and ethical risks freelancers face when using AI
  • How to spot, avoid, and fix problems before they go out the door
  • How these risks change depending on what you’re writing — from ad copy to academic articles
  • Why industry matters — and how AI impacts different sectors differently
  • How to become the expert in the room — and help your team, clients, or industry get AI right


Each class is delivered in streaming video format from a secure server. You can learn at your own pace, at whatever time of day you wish. 

I've also provided additional materials, resources, and a complete transcript of each class.


Who Will Benefit From These Classes?

(And Who Won't??)

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I’ve been getting questions about what topics these classes cover, and whether these classes are “a good fit” for various folks.

Let me be clear right now: these classes aren’t for everyone.

If you're looking for a quick list of copy-paste prompts to mass-produce generic blog posts, they aren’t for you.

If you think AI can replace your writing voice, your strategy, or your judgment — you're going to be disappointed.


But if you're a professional writer, editor, or content manager trying to integrate AI tools into your workflow without compromising ethics, clarity, or quality — then yes, these classes were built for you.


After a two solid years of learning AI content generation on the job, while dealing with the quirks and backfilling the weaknesses, I wanted to share what I’d learned so that other writers didn’t have to reinvent the wheel.  And after six months of teaching small, invitation-only cohorts, I’ve opened the doors to everyone. This 3-part series is based on what I actually needed to know when I had to start using AI on the job, with no roadmap and high expectations.  What works, what doesn’t, and how to balance AI efficiency with human creativity and judgement. 

These professional development courses are designed for:

  • Freelance writers and editors
  • Content managers and teams
  • Business owners
  • Anyone looking to integrate AI tools into their writing process ethically and effectively

If you are involved with content generation, where else are you going to get training from someone else with knowledge of your specific concerns?  Get the information that's relevant to YOUR situation, so that you can make well-informed decisions for YOUR organization.


How To Purchase Your Classes

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Ready to enhance your writing workday with AI tools, in efficient, ethically sound and legal ways?


The Good, the Bad and the Ugly: An Intro to AI Content Generation


Tapping the Magic of AI Content Generation


Legal & Ethical Issues with AI Content Generation


Combo Pack: All 3 AI Content Classes at a Discount

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Questions?  Contact me for more details.


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Kathryn Kerby
freelance technical writer

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